Born From Passion
If you love football, you know the feeling. Match day comes, you want to show who you support, and the only option is a jersey. It's expensive. It's polyester. It's short-sleeved when the weather turns cold. And the moment you wear it to a café or out with friends, you look dressed for the pitch, not for the night. The cheaper option is a replica, and replicas look like replicas.
So most of us wear something plain instead, and the passion stays at home.
Club 12 exists to fix that.
Where It Started
I'm Omar. I started Club 12, a football fan clothing brand from Cairo, Egypt, in 2024 with one simple idea: football clothing that fans in Egypt can actually wear off the pitch. Pieces that feel good, look clean, and still say exactly who you are.
It took two years to get here, and most of those two years were failures. I paid a manufacturer up front before seeing a single sample, then lost a whole season fighting for pieces that came back wrong. I made thirteen samples that never matched the vision. Some designs didn't work. Some of my marketing didn't work. More than once, the easy move was to stop.
I didn't. I kept building, and I shared every step of it in public: the factories, the fabric markets, the bad samples and the good ones. Some of you have watched this brand grow from the start. That's why every piece says Est. 2024.
Drop 001
Our first drop is two white zip-up jackets, made in Cairo from cotton fleece with a soft brushed inside. Boxy fit, drop shoulder, made for Egyptian winter. Only 80 pieces were made.
Resilience is for Egypt's national team fans. It holds one moment: the last penalty against Australia at the 2026 World Cup.
One Of Twelve is about all of us. A team puts eleven players on the pitch. The fans are the twelfth.
Why Club 12
A Club 12 piece isn't just a jacket. It's your way into a club of people who feel the game the way you do, in the stands, at the café, and long after the final whistle. Everyone who wears one becomes One Of Twelve.
This is only the start. Join the club.